The mobile friendly website change that Google has ready for April 21st isn’t a gimmick. It’s a serious change designed to help mobile device users find relevant and readable information on their mobile devices. And if your website isn’t ready…..well, here’s what CBS News has to say on the upcoming changes from Google.
“Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings – a prized position that can translate into more visitors and money……..”
“Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices,” said Itai Sadan, CEO of website-building service Duda.
It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings, according to Matt McGee, editor-in-chief for Search Engine Land, a trade publication that follows every tweak that the company makes to its closely guarded algorithms.
Bottom line? If someone is searching for…oh let’s say RV Parks in a specific area, those parks that are mobile friendly are going to get preferred treatment above the non mobile friendly sites. It’s that simple.
In the case of travel destinations, often times visitors are popping in to stay with you on the spur of the moment. They’re looking for you as they travel. And you need all the advantages you have at your disposal, as there are other places to stay. So ask yourself a simple question. ” Can I afford to pass up customers traveling near my location?” If you can afford to, don’t worry about this change. And if you can’t afford to miss a single customer, it’s time you talked to us.
RLC Design Services is so confident with the website development that we do. We encourage you to contact our clients and talk to them directly about how our site deployments have positively impacted their businesses. If you’re in the travel market, you need to be working with us today.